10 Essential Tips for Writing eCommerce Product Listings

March 21, 2018 Seller's Choice Collaborator

1059 comments

10 Essential Tips for Writing eCommerce Product Listings

One of the simplest ways to distinguish yourself from your competitors is to write a killer product listing. Your competition is going to just describe their product to the customer, whereas you are going to sell your product to the customer.

Here are 10 tips that will help you write an eCommerce product listing that will stand out from the crowd and get your products sold:

1) Define Your Tone

Before you get started, ask yourself a few questions. First, who are you selling to? Obviously, if your target audience is teenage girls, you are not going to use the same tone you would for males over 30.

Next, define who you are, and who you are not. Do not be afraid to show personality in your listing. All too often people are afraid to include character, for fear that it might make them appear “unprofessional”, but showing your buyers who you are is never a bad thing. Don’t just tell them that you are reliable and have great customer service, instead, use language that shows them you care about their business and that they are important to you. Your voice and your authority when it comes to your products will remain consistent, but your tone can, and should, change depending on who you are targeting and where the listing will appear.

2) Create a List of Features

Sit down and create a list of all your products’ features. Features are facts about your products. Be thorough. This list should include all the things that make your product great. Is it made from durable material? Does it employ the latest technology? Put these sorts of things on the list.

10 Essential Tips for Writing eCommerce Product Listings

3) Turn Your Features Into Benefits

Now that you have your list of features, turn them into benefits. Sure, customers want to know the features and specs of your product, but more importantly, they want to know how it will improve their lives. That durable material could actually mean “rugged enough to handle your adventurous lifestyle.” Write your features as being advantageous or as solutions to a potential problem. This type of phrasing and positive framing will separate you from your competitors. Specs are important, but they aren’t particularly memorable.

4) Be Imaginative

Don’t be afraid to step outside the box. You do not have to follow industry best practices to the letter. Many platforms have rules and regulations that you must adhere to but that does not mean you have to be dry. And when writing listings for your own site, you can be as creative as you choose. One of the best ways to sell an item is to help the customer imagine themselves using the item. Being an e-Commerce site, your potential buyers do not have the opportunity to hold your product in their hands. They can’t touch and feel it, or try it on. You have to do this for them. Paint a picture for them in your description. If you’re selling coffee mugs, help your buyer imagine a wet and rainy Sunday morning, curled up with a book and a warm cup of tea in their hands. Give them a scenario in which they can picture themselves with your product.

5) Use Active Language

While it is important to describe your product and use adjectives, do not forget to use verbs. Verbs can shorten your descriptions and make them clearer and more precise. They are action words that can make your description more compelling and appealing to your readers. Your adjectives should be sensory, allowing your customer to “feel” the product, your verbs should allow the customer “utilize” the product.

6) Eliminate Guilt

People often feel bad about spending money. Before they even checkout, they may be waffling on whether or not they should do it. This is especially true if they are looking at an item for themselves. Use your listing to eliminate some of this guilt. Describe your product as essential, make it sound exclusive but not frivolous. If you are offering a discount, emphasize that. Are you selling the product at a better price than your competitors? Make sure your buyer understands that they are getting a bargain from you. Highlight multiple features and make it clear that buying a quality product now, will save them money in the long run.

7) Make Your Listing Scannable

We live in an age of short attention spans. In order to keep your buyer’s attention, you need to get the point and get to it fast. Few people read every word on a website, the majority simply scan. To grab, and hold your buyer’s attention, you need to make your text stand out.

Bullet points are a great way to highlight the main features, specs, and benefits. Using subheadings you can identify key benefits, while the text below them will provide more details. Images and video will give your customer an immediate sense of the product while using a larger font to emphasize a point will draw the reader’s eye to that point.

10 Essential Tips for Writing eCommerce Product Listings

8) Remember to Optimize for Search Engines

A lot of attention is paid to optimizing Amazon product listings and with good reason. Amazon is the go-to for most online shoppers. But don’t forget that people will also find your site, and your product, while using search engines. When writing your listing, think of the language your potential buyer might use and include that in your text. This language is what they will use when starting a Google search. When possible, use your keywords in the title, the subheadings, and the body of your description. You can also optimize your images by using keywords in the file name, image description, and alt tags.

Keywords are vital to optimizing your listing, but do not go overboard. You still need to produce readable text that makes sense to your audience. A string of keywords will not sell your product.

9) Write a Draft, Then Edit That Draft

This one is pretty self-explanatory. Write a draft of your listing. Then edit the draft. Editing is more than just proofreading and correcting your spelling. Go over your list of features to make sure you haven’t missed anything. Make sure your best feature is at the top of the list and the least significant one is at the bottom. 

Read your writing out loud. Do you stumble anywhere? If you are tripping over words, it is likely your customer will do the same. Clean this up and shorten sentences when possible. 

Take out any generic phrases and instead be specific. For example, everyone offers “excellent customer service,” but you will “respond to your questions within 24 hours.” 

10) Use Customer Reviews

Customer reviews tell buyers a lot about your company. If someone is unsure about buying your product, they often use the experience of other customers to help them decide. Include positive reviews on your eCommerce site and encourage new buyers to offer testimonials and reviews if they are satisfied with their experience. When it comes to other platforms, like Amazon, engage with any negative reviews. Reach out to any unsatisfied customers and try to make things right. After you’ve done this, you can ask the customer to amend their review or remove it completely. If someone refuses your offer, publicly respond to the review with the actions you were willing to take to correct the situation. This will give customers the confidence they need to choose you over one of your competitors.

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Xian Afford Steel Co., Ltd. founded in 2001, is one of the largest steel structure companies in western China. Commercial Metal Building

Turkesterone Supplement
Turkesterone Supplement

September 13, 2023

Ebos has complete extraction, separation, refining and drying equipment and technology, strict quality control system and perfect after-sales service system.
https://www.ebosbio.com/help-sleep-raw-material/

one on one cams
one on one cams

September 12, 2023

CamRound offers many cam chats features, which include gender, country filters, and private chat. On CamRound, you can One On One Cam, and if you are a girl, you can cam chat with many guys.

shelly jake
shelly jake

September 12, 2023


RE-UNION LOVE SPELL…

After 7 Years in a relationship with my Boyfriend, my Boyfriend started going out with other girls and showing me cold love, on several occasions he threatens to broke-up with me if I dare question him about his affair with other girls, I was totally devastated and confused but i was always optimistic that things will change because I love my boyfriend with all my heart. luckily an old friend of mine told me about a spell caster on the internet called DR.BALBOSA who help people with their relationship and marriage problems by the powers of natural love Spells, At first I doubted If such thing ever exists but decided to give it a try and luckily for me, i and DR.BALBOSA live in the same city so i went to see him in his Apartment with my friend…DR.BALBOSA is such a great man, he told me everything I needed to do and he also checked the connection between i and my boyfriend, so he helped me cast a Love Spell and within 48Hours my boyfriend came back to me and started apologizing, now he has stopped going out with girls and he is with me for good and for real. words cant describe how grateful i am to DR BALBOSA. please endeavor to contact him for any relationship issues and he will always help you. God Bless You from shelly jake..
CONTACT DR BALBOSA ON: WHATSAPP/PHONE CALL: +44 7418 361 943
EMAIL: balbosasolutionhome@gmail.com
WEBSITE: https://balbosasolutionhome.com

Usb Connector
Usb Connector

September 11, 2023

Chip 1 Group (Asia) Limited is an independent distributor of integrated electronic components. The team has more than 10 years of experience, has a large data inventory, and an experienced team, high quality, high efficiency, high service, quality assurance!
https://www.chip1-vip.com/blogs

jack owen
jack owen

September 07, 2023

Look no further than our services for students in need of Assignment Help for student. They are a dependable and trustworthy resource that can provide you with the aid you require to achieve in your academics. They provide high-quality service suited to your individual needs through their staff of seasoned specialists and writers in the USA.

bitcoin revolution
bitcoin revolution

September 03, 2023

Then you start waiting for price increases. When the value of bitcoins rises, you look for a platform where you can sell your bitcoins at the highest prices. This way, you keep buying and selling Bitcoin, and Bitcoin Bank helps you in this trading process.
https://www.topbrokeri.com/bitcoin-revolution/

gas profit recenze
gas profit recenze

September 02, 2023

So it is quite true that your capital is at risk no matter what application or software you use for trading purposes.
https://www.topbrokeri.com/gas-profit/

https://cocochat.org/de
https://cocochat.org/de

September 01, 2023

It’s like a big online hangout where you can meet new friends and connect with like-minded individuals.
https://cocochat.org/

Packaging
Packaging

August 31, 2023

There are distinct advantages of packaging in logistics. Items that are boxed can be stacked and transported more easily than those that are loose.
https://www.oempackagingbag.com/pet-food-bags/nalytics.google.com/analytics/web/#/

one on one cams
one on one cams

August 30, 2023

Step into the captivating realm of Lucky Crush, where chance encounters turn into exciting connections.
https://lucky-crush.com/one-on-one-cam/

collagen peptides
collagen peptides

August 29, 2023

In other words, collagen supplements do not help you rebuild collagen after it’s been damaged from injury and wear and tear — or even reverse its natural depletion as you age
https://www.collagen.co.uk

collagen
collagen

August 29, 2023

Regardless of age or current health status, collagen supplements may sound appealing to you. After all, collagen is the main structural protein that forms your connective tissues and skin.
https://www.collagen.co.uk

19 Nassim
19 Nassim

August 27, 2023

With your own home, there are no fear and anxiety that is caused by the possibility of an untimely termination of the lease agreement by the landlord. To add to this, there is no hassle of renewing the rent agreement every year and renegotiating on rent repeatedly.
https://19nassim-condo.sg

Grange 1866
Grange 1866

August 27, 2023

When you have a home of your own, you are in control. You do not have to deal with a landlord; be it minor repairs or a complete overhaul of your entire home, living on rent is a pain in many ways. You are dependent on the landlord for water, electricity, maintenance and almost everything else.
https://grange1866-official.sg

3 commas opiniones
3 commas opiniones

August 25, 2023

Investors may find that they need little or no help navigating the platform. The platform has a simple design that makes it easy to understand. This is a great advantage, especially for new users.
https://scamrobot.org/es/3commas-review/

visit website
visit website

August 24, 2023

Your ideal resource of info is a physician if you desire to understand exactly how to get rid of growths.
https://gbstudios.ca/the-visual-encyclopedia-of-skin-tags-types-and-locations/

skintags
skintags

August 24, 2023

Protuberances expanded when the infection goes into the skin with an injury or a cut. Moles can expand on the soles of one’s feet, as well as these are recognized as Plantar Protuberances.

At&T Wireless Signal Booster
At&T Wireless Signal Booster

August 16, 2023

Lintratek has different models for different applications, here we introduce you some suitable models and corresponding solutions for home use, office studio and other similar buildings.
https://www.lintratek.com/about-lintratek/

Hotel Signal Booster
Hotel Signal Booster

August 16, 2023

normally in these places, far away from the network suppliers’ base station or space closed, the cell phone signal is weak even you might get no service. But people still can get good signal receipt and take a phone call, that’s all of the cell phone signal booster, some say repeater or signal amplifier. Hotel Signal Booster

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