Convenience and Value: Home Revolution® Expands To Lifestyle Categories

Leading Online Home Appliance Replacements Brand coins and defines Seller-Centric

Home Revolution®, (the "Company" or "HomeRev") a leading online brand sold through emerging and established e-commerce marketplace and platform sellers, has announced its expansion into the lifestyle market with essential tools, accessories and consumables within the recreation, hobby and enthusiast vertical. The Company deploys a comprehensive and real-time market research methodology, which has led to its aggressive category expansion initiative.

Recognized for its uniquely lean and efficient supply chain model, HomeRev invests in its own tooling and removes non-essential layers from the traditional supply chain to deliver to and support its network of leading digital marketplace sellers through an offering of emerging products with proven sell-through momentum and mid to long range life-cycle.

Expanding on its full range of Appliance replacements, the Company’s latest Lifestyle line introduction includes products within the drinkware, crafting and sewing and automotive accessory categories.

The Company also supports its network of Sellers with a full menu of procurement, logistical, operational, brand and digital marketing managed services under its Seller’s Choice™ banner. The offering includes; Product research, development, and sourcing; operational and inventory platforming, setup, templating, creation, expansion and management of; marketplace and search product ads, marketplace and platform product listings, social media channels, email marketing, and private branding. “These services are designed to bring an arsenal of 360-degree support to our world-class international network of marketplace sellers who are on the frontlines each and every day. They take the inventory risk, the marketing expense, waking each day to a highly competitive and unpredictable online landscape, navigating through volatile market conditions and it is our job to develop what we have coined a ‘Seller-Centric’ culture designed to completely support and profitably grow their business utilizing all of our skills and resources” said Jay Goldberg, Founder, CEO and President. “Our focus on their successful deployment of capital, their revenue growth, and their disciplined focus on sustained margins will continue to fuel our own success”.

JPMorgan’s retail analyst Matt Boss summed up this changing market in his interview with CNBC: “To me, the consumer is being drawn to convenience and value. So the convenience is online. The convenience is Amazon. If you’re not online and if you’re not on Amazon, you need to offer value. You need differentiation, you need a private label, something that is only you.”

Dana Dench, the Marketing Coordinator for Home Revolution, took this one step further “for our sellers: We research the growth projection of a particular category or product then decide if we want to investigate deeper and begin sourcing. We ensure each product we source has the highest possible margin for our sellers. We are experienced in and knowledgeable about product lifecycles, we are also quick to pivot from product losers to product winners. The key here is innovative differentiation through online platforms always maintaining the most optimized content to keep that brand trust with our consumers on behalf of our seller community.”

This will be Home Revolution’s second year participating in the IHA show.